impact360

Branding for a Startup Promotion Strategy Firm
Client: impact360 - a consulting firm specializing in crafting and executing strategic promotion plans for early-stage startups.
Challenge: To create a distinctive brand identity and logo that accurately reflects the company's expertise in guiding startups towards success. The brand needed to convey innovation, growth, and a deep understanding of the startup ecosystem.
Solution:
Brand Strategy: Target Audience: Investors, entrepreneurs, and startups seeking strategic guidance.
Brand Positioning: Positioned as a trusted partner and expert in propelling startups to achieve their full potential.
Brand Values: Innovation, collaboration, growth, and results-driven approach.
Visual Identity: Color Palette: A vibrant and energetic - blue to symbolize growth and innovation.
Typography: A modern and clean sans-serif font for the company name.
Logo Design: A minimalist and versatile logo.
Brand Guidelines: Brand Voice: Confident, knowledgeable, and inspiring.
Visual Assets: A comprehensive style guide outlining the proper usage of the logo, colors, typography, and imagery.